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Location: Bi-coastal, United States

Working in the trenches of the fashion industry for years.

Thursday, February 22, 2007


I see that Women's Wear Daily has deigned to notice the new upstart fashion community Iqons. Claiming 1500 members, with 100 a day signing up, Iqons intends to be the FaceBook or MySpace of fashion. Designers are not paid to participate, but somehow they have convinced folks like John Galliano and Alber Elbaz to be featured Iqon of the Month - to interact and offer advice to other Iqon members. Members include designers, photographers, stylists and students. The founders of the site hope that it will provide networking opportunities for the fashion business, as well as entertainment for fashion consumers.

Daniel Goleman, of Emotional IQ fame, wrote about "the online disinhibition effect" and the emerging field of social neurosicence for the NYTimes Science Times section this week:

In a 2004 article in the journal CyberPsychology & Behavior, John Suler, a psychologist at Rider University in Lawrenceville, N.J., suggested that several psychological factors lead to online disinhibition: the anonymity of a Web pseudonym; invisibility to others; the time lag between sending an e-mail message and getting feedback; the exaggerated sense of self from being alone; and the lack of any online authority figure. Dr. Suler notes that disinhibition can be either benign — when a shy person feels free to open up online — or toxic, as in flaming.

Apparently it's due to the lack of social cues we normally get from reading the faces of those we interact with in RL (Real Life). We've noticed this devolution of discourse into flamewars, trolls and emotional vampires elsewhere, haven't we?
I am looking forward to seeing how the Iqons community can control this real and unfortunate tendancy to sink to the depths in cybercommunities. It's not like anyone involved in the fashion industry has a tendancy to cattiness and snark anyway, is it, hmmmm?


Blogger nichole said...

Hmm, it seems like the only people signing up for that will be fashion students. As I recall when I was working 70 hour weeks in juniors breaking a new line every month I hardly had the time to be checking "face book" type websites for virtual "networking".

10:46 PM  

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